Who Are We?

Local Launch Strategists for Global Brands

Eleven Eleven is a Vancouver-based launch and cultural activation partner specializing in helping global luxury and lifestyle brands enter or expand within this market.

We combine strategic communications rigor with deep local relationships to design launch moments that feel culturally relevant — not imported.

Why Vancouver Is Different

Vancouver is relationship-driven, aesthetically discerning, and highly curated.

The wrong guest list can dilute momentum.
The wrong venue can misalign perception.
The right room changes everything.

We ensure the right room.

Meet the Team


  • Founder & Principal

    Cindy Yu brings over three decades of strategic communications leadership across corporate, luxury and lifestyle sectors. Her expertise lies in shaping narrative and translating brand ambition into culturally relevant moments that generate both influence and earned visibility.

    She is known for precision, discretion, and her ability to curate rooms that matter.

  • Account Director (freelance)

    Lyndi Barrett brings 15+ years of experience in lifestyle PR and cultural programming, grounded in Vancouver’s hospitality and creator ecosystem. She specializes in guest architecture — ensuring the right tastemakers, media voices and creators are present to amplify brand moments authentically.