The Democratization of AI: Reflections on Web Summit Vancouver 2025

After 17 years in the tech industry, one thing remains true: nothing stays the same. And this year at Web Summit Vancouver, it was clear — AI isn’t just a buzzword. It’s the engine of human progress.

But let’s be honest: it’s complicated. The headlines love to paint AI as the villain — automating jobs, disrupting industries, and creating uncertainty. What we don’t hear enough about is the opportunity. The potential for humans to pivot, re-skill, and build alongside this new wave of tools.

We are at an inflection point. Either we resist change and risk irrelevance — or we lean in and shape what’s next. What inspired me most wasn’t just the technology on display, but the breadth of industries and individuals engaging with it. This wasn’t a room full of engineers and data scientists — it was marketers, creatives, HR leaders, lawyers, bankers, policymakers, and entrepreneurs. AI is being democratized, and the global conversation has officially begun.

Soon, every company will be a tech company. That’s not hyperbole — it’s the mindset shift required to stay relevant in today’s economy.

Personally, attending Web Summit felt like a homecoming after two years away from tech. It reconnected me with Vancouver’s incredible tech ecosystem (especially the inspiring Women in Tech community) and reminded me of the collective power we have to solve complex problems with smart, ethical, and intentional innovation.

With that in mind: I’m opening up capacity for a couple of new technology clients — whether you need strategic communications for a one-off launch or ongoing fractional support. If you’re building something exciting, let’s talk. DM me anytime — I’d love to help you tell your story.

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